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Class Notes: Marketing and the Law
As some of you may know, I’m an adjunct professor of Marketing at St. Norbert College in De Pere, WI where I teach a course on social media marketing and thought leadership every January. This...
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Class Notes: Social and Ethical Issues in Marketing
In Wednesday’s class, we discussed the legal issues behind marketing, the various acts and agencies that contribute to a safe environment for consumers to purchase goods and services based on...
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Class Notes: Marketing Strategy, Objectives and Tactics
I can recall sitting in a marketing strategy meeting recently where we were all discussing the nuances of strategy, objectives, goals, tactics and whether each was meant to be more quantitative or...
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